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Marketing phenomenon that facilitates and encourages people to pass
along a marketing message.
Viral marketing depends on a high pass-along rate from person to person.
If a large percentage of recipients forward something to a large number
of friends, the overall growth snowballs very quickly. If the pass-along
numbers get too low, the overall growth quickly fizzles.
At the height of B2C it seemed as if every startup had a viral component
to its strategy, or at least claimed to have one. However, relatively
few marketing viruses achieve success on a scale similiar to Hotmail,
widely cited as the first example of viral marketing.
word-of-mouth marketing
email marketing, pass-along rate, permission marketing
Draper Fisher
Jurvetson : Files : Viral Marketing
Tips for
Optimizing Viral Marketing Campaigns
ClickZ (February 22, 2001)
How
to Catch on to Viral Marketing
ClickZ (February
16, 2001)
I Think I Caught Something:
Viral Marketing
ClickZ (January
30, 2001)
The Power of Viral Marketing
ClickZ (November 8, 2000)
Leveraging the Power
of Viral Marketing
ClickZ (November 2, 2000)
Getting Viral
ClickZ (October 10, 2000)
The Viral Component in
Online Creative
ClickZ (October 3, 2000)
Pass
It On
The Standard (September 18, 2000)
Are
Consumers Resisting Viral Ads?
Marketing Online (August 3, 2000)
What Makes it Viral?
ClickZ (July 6, 2000)
Planned
Viral Marketing? No Such Thing
American Marketing Association
It's
Catching
BrandWeek (June 6, 2000)
Is Viral Marketing All
It’s Cracked Up To Be?
ClickZ (May 9, 2000)
The Care and Feeding
of Marketing Viruses
ClickZ (April 17, 2000)
Viral Marketing: Pitfall
or Windfall?
ClickZ (February 24, 2000)
The Basics Of Viral Marketing
ClickZ (November 19, 2000)
What Does Viral Marketing
Really Mean?
ClickZ (October 11, 1999)
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