Key Metrics: Internet referral and viral marketing

KEY METRICS

If you want users to spread the message, help them out a little bit. Sure, many people will simply forward an email or send a link to a friend through their email client. But while some do this, others would like an easier channel. On a web site, one powerful way is to insert a "send to a friend" or "recommend a friend" function. This function would allow the person to simply type in his or her friend's email and comments and have that information forwarded via email. This method is often easier for the person recommending the site, and the message is presented in a very clean format to the person opening up the forwarded email.

Getting Viral BY Damian Bazadona | 10-10-2000

Tell-a-Friend Wizard 7.0 lets you dig deeper to receive unparalleled results.

Tell-A-Friend-Wizard gives me the Key Metrics to how my marketing and products are performing. The program tells me what pages are being sent, how often they are being sent and what people are saying about my products. The information I get from Tell-A-Friend is invaluable because I know what the customer wants and that's what it's all about, staying ahead of the game.

The Web is the only venue that allows you to track every step your customers make when interacting with your business. Through proper analysis, you can learn more than just whether you have achieved your design objectives. Tell-a-Friend Wizard 7.0 can reveal the real motivations behind your audience's behavior.

By providing you with this vital information, you can better predict the outcome of future activities. What a perfect opportunity to dig deeper and learn more about your audience, their needs and how to make them happy!